12/25/2023 0 Comments Google analytics utm builder![]() Putting it all together, here’s what a UTM-tracked URL can look like: /marketing/what-are-utm-tracking-codes-ht ?utm_medium=paid&utm_source=google&utm_content=sponsored_ad&utm_term=utm+codes By using the term parameter, you can determine which keywords are driving the most traffic to you, and which need more love. UTM links can also help you see which terms are driving traffic to a specific page. Which term they used to access the page (Term). This is essential for determining whether you need to add more images, for instance, or improve your sidebar link structure if no clicks are coming through that content. What gets the most clicks? An image, a sidebar link, or a menu link? You can tell this information with the content UTM parameter. What type of content people clicked on (Content). Organic search, social, CPC, and email are a few mediums you can use. That way, you can determine whether social media in general is a worthwhile investment, as an example. It’s also important to know the general categorization of the source. Which general channel the traffic came from (Medium).
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